Key Responsibilities:
•Develop and execute social media strategies to strengthen brand presence, awareness, and engagement.
•Manage day-to-day social media activities across Instagram, LinkedIn, Facebook, YouTube, and other relevant platforms.
•Plan and maintain a monthly content calendar covering posts, reels, stories, videos, campaigns, UGC, and interactive content.
•Ideate, create, and publish engaging, creative, and trend-driven content, hashtags, captions aligned with the brand voice and audience.
•Continuously experiment with new content formats and creative approaches to improve organic reach and engagement.
•Take ownership of short-form video content, including ideation, shooting/editing, transitions, captions, music, and trend-based formats, using tools such as CapCut, VN, Adobe Premiere Pro, or similar platforms.
•Monitor and engage with the online community by responding to comments, messages, and relevant audience interactions.
•Lead and manage the social media/content team, delegate tasks, review deliverables, and ensure timely execution of content and campaign requirements.
•Collaborate with internal teams, designers, and influencers to execute social media campaigns and content initiatives.
•Track social media performance and provide insights on reach, engagement, follower growth, content performance, and audience behavior.
Requirements:
•Experience in social media, Content Creation, Digital Marketing, or a similar role.
•Strong hands-on experience managing social media platforms like Instagram, LinkedIn, Facebook, and YouTube.
•Strong understanding of social media content creation, organic growth, trends, and brand building.
•Strong content ideation, copywriting, storytelling, and communication skills.
•Strong creative sense with an eye for visual quality, trends, hooks, and storytelling.
•Ability to work independently, manage multiple content requirements, and meet deadlines.
•Experience with Canva or similar design tools will be an added advantage.
